In the old days you would join a fraternal organization, the local Elks, Moose or Eagles Club. Maybe you were more into the religious sector, the Masons, or Knights of Columbus. Possibly it was just the country club to play some golf. Whatever, it was it was a social event. 

Read more: Who Knew?

Are you relying on yellow pages to generate sales? Recent studies show that more people are finding the businesses, products, and services they are looking for with a search engine instead of the yellow pages. For many years just about everyone looked for a local business in the yellow pages. Today the computer or smart phone using the internet, are the preferred method to locate your business and products.

Read more: Fingers Type More Than They Walk

Lisa H. Harrington, CPCU, CAE, AAM, AAI, AIAM, AIP is the founder and CEO of Sapphire Enterprises LLC.  Harrington will also be a full partner with BMP, focusing her efforts on marketing the flagship product, Social Autopilot.

Harrington has nearly 30 years experience in the insurance industry, including underwriting, agency sales and operations management, plus over a decade as Vice President of Education at the Florida Association of Insurance Agents. Her consulting practice includes agency management consulting, training, expert witness service, and products that help agencies grow. 

Social Autopilot is an innovative new service. In addition to website design and hosting, the company provides a turnkey solution for firms which need a presence in social networking, forums, blogs and other social media.  Founded to help small businesses enter and penetrate the world of social media marketing, Social Autopilot will help companies take advantage of several viral marketing channels.

The firm’s goal is to provide the means, technology, and talent to level the playing field so that small and large businesses compete equally.  Education of the customer in the process is a major component of the strategy, raising businesses to the next level with these techniques.

From creating an entry level system to premium services, Social Autopilot provides the assistance to help clients succeed in an unfamiliar arena. By acting as a strategic partner they can assist any business with the tools needed to succeed in the new world of social media marketing.